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Shenelle Rodrigo

Shenelle is a trailblazer in the field of travel content creation in Sri Lanka and serves as the Official YouTube ambassador for the Sri Lanka Tourism Promotions Bureau. In 2022, she received the prestigious title of "The Best Youth Tourism Promoter" from Women in Management. She is a highly respected figure in the travel and tourism industry in Sri Lanka for continuous work done to uplift the industry over the past half-decade

Before embarking on her career as a full-time content creator, Shenelle was a prominent model in Sri Lanka. She was selected to represent Sri Lanka in the Supermodels of Asia Pacific Competition in 2011 and achieved the historic milestone of becoming the first Sri Lankan to grace the cover of Vogue India in 2016. This recognition was a result of her efforts to challenge stereotypes in the local modeling industry under the theme of "Beauty in Diversity."

Shenelle's passion for history, nature, and the great outdoors has been her guiding force in establishing herself as an authentic advocate for Sri Lanka on social media.

Shenelle is the Co-founder of Assort Creative Pvt Ltd (a boutique production house), Director of The Model Atelier (a talent management agency) and serves as the Brand Ambassador for the Sri Lanka Tourism Promotions Bureau and the Edith Cowan University of Australia in Sri Lanka,

Shehaan Thahir

Sheahan is the man behind the scenes. Co-founder of Assort Creative and Co-Producer of the @sheneller YouTube channel, Shehaan specializes in the strategy behind all of their digital campaigns and handles all operations and logistics of the organization

Shehaan's background in marketing paired with his love for travel makes for a great fit to complement Shenelle's creative flair for storytelling.

Shehaan is the Co-founder and Managing Director of Assort Creative and the Co-Producer of the Sheneller YouTube channel. he also consults a number of travel and tourism-related organizations with regards to Social media strategy & execution.

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In the press


The Morning LK 
Meet the legendary digital content creator 
Shenelle Rodrigo


The Sunday Observer
Bicycle Diaries with
Shenelle Rodrigo


Sheneller Cycles around crisis-hit Sri Lanka




Having directed, filmed and produced over 50 campaigns in the past 02 years, Shenelle and Shehaan have developed an expertise in cinematic storytelling which they showcase within their own platforms as well as the brands they work with.


Having started their career by directing and producing "This is Sri Lanka" featuring Bollywood Actress and Miss World, Manushi Chillar for Cinnamon Hotels, to premiering their own travel series on prime time TV, the duo loves to constantly push the boundaries of how a story can be told.


Having been in front of the camera for the past 10 years and working with some of the most renowned photographers in the industry, Shenelle brings a significant amount of expertise of fashion and product photography to the table. The duo have been creating impactful content for brands through their social platforms for over 3 years and take great pride in the still imagery they capture for the products and services they partner with.

Our Sri Lankan Mission

One of our missions when starting this journey was to ensure the stories of Sri Lanka are showcased to the rest of the world through the work. The aim still remains that we do our best to shine a spotlight on the potential of the Island we lie in.

Our #Thisissrilanka campaign is now in its 3rd year with over 10 million engaged audiences reached across the world.

As we focus on tapping the international travel market, our team remains focused on ensuring our mission of taking Sri Lanka to the world continues through all the content we create.

Client Testimonials


Pramukshi Kariyawasam  
Director of Brand Strategy & Partnerships
Cinnamon Hotels & Resorts

We had the unique opportunity to work with Shenelle and Shehaan for quite a few projects and were extremely impressed with their professionalism and commitment on creating video content for us which was certainly above the local standards. Wouldn't hesitate to recommend them to anyone looking for creative content for their brand. They are sure to elevate it with their work.


Maxime Wickramasinghe 

Attaché to the board of directions Theme Resorts & Spa

We have worked with Shenelle and Shehan for 2 of our properties,  They are super easy to work with and extremely keen to explore and showcase the property & location in a unique and quality fashion. We can see this in their vlogs which are extremely informative and a great addition to our marketing material. In addition, the give away and the intriguing stories really gave our properties and social media pages some great awareness. We can't wait to have them visit the rest of our properties!


Shahi Ratwatte 
Head of Sales
W15 Sri Lanka

Loved working with both of you. Amazing attitude humble . Easy to approach and explain on what we want. So creative knows exactly what to capture beautiful photography and videography . Taking time and explaining every details about everything. I wish you guys all the very best. Looking forward to work with you’ll again


Shehara Meadows 
Mapakada Village

We enjoyed working with Shenelle and Shehaan from start to finish. They've been very responsive and flexible to accommodate our requests and suggestions and went out of their way to give the best coverage. They spent time to understand the property and to creatively communicate it's USPs to their audience. Loved the content they created and the engagement it resulted in.

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